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Best Australian Bookmaker Promotions 2016
From Tony Samboras: June 2016



Throughout the year, Australian bookies like Ladbrokes and Centrebet treat punters to some of the best bookmaker promotions available. Some of these events are the most exciting and prestigious racing carnivals in the world, including the Golden Slipper Carnival in March (Summer), the Darwin Cup Carnival in July (Winter) and the Melbourne Cup Carnival in October and November (Spring).

It's been a slow process, but Australian horseracing has been gaining in prominence in recent years. This seems to correspond with top online bookmakers now offering horse racing from "down under." Combined with horse racing from many of the world's top racing venues in the U.K., North America, France, Hong Kong, Ireland, Japan and Germany, online bookmakers can now offer its clients superior content when it comes to wagering on horses.

The Best Australian Bookmakers for Horse Racing

When the world's top online bookmakers finally noticed the high quality of horse racing from Australia, Australian punters became the real winners. Not only did they get unparalleled access to races in their homeland, but they also gained access to world-class horse racing from the top venues in the world. That's a gift that just keeps on giving for an Australian who loves punting on the ponies.

With this in mind, Australian bookmakers have put forth a tremendous effort to give Australian punters what they want. Without a doubt, the best horse racing bookmakers operating in Australia would have to include the likes of William Hill, bet365 and William Hill at the top of the list. While not intending to slight other Australian bookmakers that do a fine job of providing top-notch services, these three bookmakers all have a rich history as one of the top adult gaming conglomerates in the world.

Selecting an Online Horse Racing Bookmaker

When it comes to selecting a new online bookmaker, punters should take into account a site's reputation, financial stability, available horse racing venues, types of wagers offered and promotions. All three of the aforementioned online bookmakers score high in each of the five categories listed here. For the first four items on this list, it is reasonable to assume that all three bookmakers are equal. They all have great reputations, a high financial profile, a complete menu of horse racing venues and plenty of betting options. The only thing that sets them apart from each other is promotions.

Ladbrokes Australia Promotions

Given its place as a top-notch online bookmaker, it's worth the time and effort to look at a few of the Australian Ladbrokes horse racing promotions currently in the offering. Any punter who makes the effort to sign up with Ladbrokes will have immediate access to the promotions centered around horse racing. Unlike the sports betting section, sign up bonuses and free bets are not often used as promotions by the race book. This is due to the risks involved with offering free bets that could bring back huge mutuals.

Instead, Ladbrokes' promotions manager usually focuses on promotions that are not tied to the sign up with Ladbrokes process. Each of the current promotions being advertised focuses on boosting the punter's odds or protecting them against bad beats. Here's a look at some of these current promotions.

Odds Boost

This is a proprietary product with a pending patent. On a daily basis, punters are awarded boost points based on the amount of their prior day's action. These points can be used to boost the odds on any single horse at any racing venues offered the next day with no carry overs allowed.

Pick Your Own Odds

If punters are willing to preselect the number of lengths their horse will win by, they can get their win odds increased by the bookmaker. This promotion is only available on selected races with fixed odds betting.

Favourite vs Field

If the punter feels a heavy favourite is vulnerable, but aren't sure which horse is going to beat them, they can use this promotion to take the whole field against that favourite at a predetermined price.

While it's nearly impossible to determine which bookmaker is the best, the three mentioned above warrant the most consideration. From that point, it becomes an issue of personal preference on behalf of the punter. It's worth noting that all three bookmakers have great promotions and first-class horse wagering operations. Be sure to add your input about these Australian bookmakers to the various online horse racing forums.


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Note: Material in this section may contain commercial content and the views expressed are not necessarily endorsed by Pro-Punter management.




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